Tartle Copywriting is a copywriting, editing and content creation agency. Michelle Chai has more than 10 years’ industry experience in fashion, luxury and lifestyle and can help you unravel your brand’s voice with honest, elevated storytelling.
Selected works completed for previous and existing clients, plus past in-house projects.
Luxury British heritage brand and London’s fragrance experts. I produced digital copy for all website touch-points, including homepage assets, email marketing, social media platforms, product descriptions, service messages, editorial content, static copy and blog posts.
Hong Kong-based High Street fashion retailer. I produced 150+ product descriptions, category banner copy and YouTube description copy on a monthly retainer basis, for an engaged customer base of young Gen Z and millennial women living in Asia.
Luxury fashion house based in Paris. I edited localised product descriptions across womenswear RTW, small leather goods, handbags, shoes and runway looks.
Hong Kong-based luxury department store. I produced over 500 product descriptions weekly, in British English, with a specialism in luxury and contemporary womenswear, lingerie and beauty. Balancing an editorial and commercial tone of voice, I also sub-edited copy for peers.