Portfolio & Works

Selected works completed for previous and existing clients, plus past in-house projects.

 

Molton Brown

Luxury British heritage brand and London’s fragrance experts. I produced digital copy for all website touch-points, including homepage assets, email marketing, social media platforms, product descriptions, service messages, editorial content, static copy and blog posts.

6IXTY8IGHT

Hong Kong-based High Street fashion retailer. I produced 150+ product descriptions, category banner copy and YouTube description copy on a monthly retainer basis, for an engaged customer base of young Gen Z and millennial women living in Asia.

Louis Vuitton

Luxury fashion house based in Paris. I edited localised product descriptions across womenswear RTW, small leather goods, handbags, shoes and runway looks.

Lane Crawford

Hong Kong-based luxury department store. I produced over 500 product descriptions weekly, in British English, with a specialism in luxury and contemporary womenswear, lingerie and beauty. Balancing an editorial and commercial tone of voice, I also sub-edited copy for peers.