Portfolio

Explore my previous and existing work to learn what I can do for you and your business. You can find more examples of my work here.

 
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6IXTY8IGHT

A long-term client, 6IXTY8IGHT were looking to expand their online reach, creating quality content that would inspire their existing customers as well as grow their audience base.

I create short, concise product descriptions in English for their Hong Kong, Taiwan and Macau websites, tapping into a young, fun and fearless female customer base.

I also write banner copy for their monthly lingerie collection launches and support the marketing team by crafting press releases.

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Boutique 1

In the interim of hiring a Website Editor, the growing team at Boutique 1 invited me to join the team as they recruited.

I provided copy for weekly emails and created content for two online features on their Fashion Insider page. Alongside that, I also worked with the studio team to create editorial led product copy for luxury womenswear RTW and accessories.

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Lane Crawford

As a lead copywriter at Lane Crawford, I created the copy for over 100 online product descriptions weekly. The team brought me on board for my experience in the UK, delivering a new edge to product copy with an editorial lead.

Working with extensive product lists and alongside their Merchandising, Inventory and Buying teams, I wrote SEO-rich copy and content, subbed copy and uploaded content on a daily basis. Lane Crawford required a sophisticated, luxe, knowledgable tone of voice as the iconic luxury department store of Asia.

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F&F

Working in-house at F&F, an international business division of Tesco plc., I led the Womenswear Copywriter role for eight months and have since returned regularly to support the team during busy output seasons.

I write SEO-tailored product copy to target new and existing customers, creating a fluid in-store to online experience.

I also write bi-weekly homepage and landing page copy, wrote scripts for video content, directed and styled a video shoot and regularly contributed commercially led trend features to their Inspire Me section.

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Quill Content

Working alongside various editorial teams at Quill Content, I create copy, develop engaging content ideas and upload content for a number of clients. Briefs are assigned by the client and met my myself, under the supervision of an editor.

As a freelance writer with Quill Content, I have produced content and copy for Dukes Bailiffs, Farfetch (UK and US) and eBay UK.