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I specialise in producing copy that's engaging, compelling and strikes a balance between editorial, commercial and technical content. Although fashion is my specialty, I also love helping fellow creatives launch businesses, researching deep into new topics and have covered industries including beauty, travel, events management, money and more.



A leading player in UK retail, F&F is the stylish fashion brand from Tesco. Aimed at the everywoman, the brand delivers the latest styles at an affordable price point.

I created concise, commercial product descriptions across the business, including specialist divisions in lingerie, plus size clothing, mens' tailoring and footwear. On a weekly basis, I produced editorial features with a commercial conversion and wrote banner and strapline copy for womenswear and lingerie landing pages to capture key sales and drive visitors to key markets.

Boutique 1

Boutique 1 is a luxury fashion online retailer that offers a distinct, carefully curated edit of the world's most coveted designers. Launched in 2003 as the UAE’s first high-fashion multi-brand concept, the business has evolved into a leading global luxury fashion player. Boutique 1's key brands include The Row, Elie Saab, Missoni, Giambattista Valli, Oscar de la Renta, Proenza Schouler, Rochas, Peter Pilotto, and Erdem amongst many more.

As the team's freelance product editor, I worked in-house and wrote engaging, editorially lead and technically accurate product copy for designer clothing.

I also produced editorial features for Boutique 1's Fashion Week content, conducted and edited an interview with designer Jessie Western, and created copy for their twice-weekly email marketing newsletter.

Just Pose

JustPose™ is a photo booth hire and experiential photography agency, delivering innovative photo, GIF and video activations to leading companies in London and across the globe. Having recently rebranded to lend focus to experiential photography and marketing activations, I was on-boarded to produce all of the copy for the redesigned website.

I also wrote case studies for the site whenever required, created content for their social media platforms, wrote weekly blog posts and was in charge of social media community management.