Client Spotlight: RF Social

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It’s time to shine the spotlight on another of our incredible clients with a Client Spotlight, a feature designed to share an inspiring small business and debunk exactly what we did together.

The Client

RF Social is a Facebook marketing business. Founded by Rebecca in 2017, RF Social helps businesses to unlock their potential and tap into the audiences they want by nailing their Facebook ad marketing. Genius. With several years of industry experience under her belt and a speciality niche in the ELT sector, Rebecca is a leader in her field and wanted a website that showed off her service roll call, expertise and personality.

Investment: The Bloom Package

After an initial meeting (*cough* coffee and cake hour), Rebecca and I each came away feeling inspired. I ran a complete website audit, assessed where Rebecca was at and where she’d like to be, got a good glimpse into her vibe (it helps that we were once housemates at University!) and I put together a bespoke version of my popular Bloom package for her.

The Process

I always start the copywriting process by producing a rough draft of all required assets. An extremely rough draft.

Then, I carved out a tagline that would sit on the website homepage and across all supporting channels.

Once these were in place, I could tackle the pages one by one and refer back to the initial website audit to uncover exactly what was needed. For RF Social, we added in several pages and a dropdown menu for better accessibility.

Included in all of my packages are copy amends, so you need never worry that you won’t like the final outcome or that you won’t have a say. I believe in a meaningful, collaborative approach that takes on all of my client’s ideas, needs and desires to create copy that sparkles, resonates and is a joy to the client, to us, and the customer.

Surprisingly, website copy is just the tip of the iceberg. After website copy has been signed off, I then produce the supporting assets that come with the package. A lifelong style guide. Meta data to beautifully complement and optimise your new copy. A starter content calendar.

The Result

The result? A cohesive website that is SEO-friendly, organically captures potential clients, perfectly informs interested clients, and that speaks beautifully of Rebecca as a business owner.

Case StudyMichelle Chai