Writing Great Instagram Captions
Without a shadow of a doubt, Instagram is where it’s at right now.
There are more than 500 million daily users of the incredibly addictive platform and it’s a brilliant tool with which to capture your customer’s attention. The app attracts users of all ages that scroll for around 53 minutes per day, and the 72% of Instagrammers say they have bought a product because of IG. That’s pretty impressive.
So, how do we write captions that convert?
By telling a story
Instagram is now a bona fide platform that users flock to gain information. Whether that’s an engaging news story, to catch up with friends or influential content creators, or even to gain a behind-the-scenes glimpse of their favourite brand, there’s no doubt that Instagram is now beyond a square photo.
Share what you got up to in today.
Recount a treasured memory.
Throwback to the first day of your business.
Divulge some trade secrets about your newest launch.
Give the backstory to today’s blog post that you’re promoting.
Giving them something to connect to
You’ve probably heard all about engagement. But if you haven’t, here’s a quick cheat: Instagram loves a post that attracts attention via likes AND comments. If you can get your followers to chat to you in the comments, then you’re already on to a great thing.
Asking your followers what their favourite autumn meal is.
Getting people to share their favourite emoji.
Asking for recommendations for your next city break.
Opening up a weekly conversation about books/TV shows/podcasts.
Asking your followers to spot something unusual in a creative photo.
Contributing to an overall message
Above and beyond any other Instagram tip, always be sure to create a unified message. Your captions should be somewhat related to your photo in order to capture a complete note to automatically send to Instagram’s algorithms. For instance, if you’re sharing a photo of your holiday, it doesn’t make much sense to talk about work.
Being frank and direct, as well as sincere, about your photo.
Remembering that your Instagram acts as a time capsule.
Using relevant hashtags. (No more than 30.)
Crafting a longer hashtag that tells a story and asks a question.