Writing Great Instagram Captions

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Without a shadow of a doubt, Instagram is where it’s at right now.

There are more than 500 million daily users of the incredibly addictive platform and it’s a brilliant tool with which to capture your customer’s attention. The app attracts users of all ages that scroll for around 53 minutes per day, and the 72% of Instagrammers say they have bought a product because of IG. That’s pretty impressive.

So, how do we write captions that convert?

By telling a story

Instagram is now a bona fide platform that users flock to gain information. Whether that’s an engaging news story, to catch up with friends or influential content creators, or even to gain a behind-the-scenes glimpse of their favourite brand, there’s no doubt that Instagram is now beyond a square photo.

Try:

  • Share what you got up to in today.

  • Recount a treasured memory.

  • Throwback to the first day of your business.

  • Divulge some trade secrets about your newest launch.

  • Give the backstory to today’s blog post that you’re promoting.

Giving them something to connect to

You’ve probably heard all about engagement. But if you haven’t, here’s a quick cheat: Instagram loves a post that attracts attention via likes AND comments. If you can get your followers to chat to you in the comments, then you’re already on to a great thing.

Try:

  • Asking your followers what their favourite autumn meal is.

  • Getting people to share their favourite emoji.

  • Asking for recommendations for your next city break.

  • Opening up a weekly conversation about books/TV shows/podcasts.

  • Asking your followers to spot something unusual in a creative photo.

Contributing to an overall message

Above and beyond any other Instagram tip, always be sure to create a unified message. Your captions should be somewhat related to your photo in order to capture a complete note to automatically send to Instagram’s algorithms. For instance, if you’re sharing a photo of your holiday, it doesn’t make much sense to talk about work.

Try:

  • Being frank and direct, as well as sincere, about your photo.

  • Remembering that your Instagram acts as a time capsule.

  • Using relevant hashtags. (No more than 30.)

  • Crafting a longer hashtag that tells a story and asks a question.

Writing TipsMichelle Chai