Honest, elevated storytelling for your brand.


Hello! I’m Michelle Chai.

Copywriter, editor, content creator and founder of Tartle Copywriting.

Put simply, I write because I can’t not.

With more than 10 years’ industry experience in producing copy that always nails it, my copywriting, editing and content creation services are broad and yet they can always be tailored to meet your needs. I can craft your words from scratch and help you develop a unique voice for your brand, edit and polish copy that already exists, or even join you in-house for a short time and really bring your offering to life, on-screen. My small team is always on-hand to ensure you’re well looked-after.

My aim? To weave magic and personality into your brand with words. Simple.

Not sure where to begin? Or perhaps you have an idea and want to discuss your project further; let’s chat about how we can work together…


We pride ourselves on producing one-of-a-kind, bespoke materials so that you can be confident your brand messaging is as unique as you are. We’ll uncover your brand’s true potential and sharpen it up, too.


Our work is always driven by results, even if you’re just starting out. Let us know whereabouts in the stars you’re shooting for and we’ll get you there. We’ve generated £20k+ in sales for clients through content alone.


With more than 10 years’ industry experience under our belt in the journalism, PR and retail fields, we know our stuff. Let us completely polish your brand messaging and fine-tune what it is you have to say.



Grab the tools and resources to get started with your own copy and content in as little as 5 minutes with our handy resources hub.


You don't write because you want to say something, you write because you have something to say.

— F. Scott Fitzgerald


Meet Michelle

Mother of one puppy and two tortoises. Voracious reader. Barre and Pilates enthusiast. Pretty great with words. Honest, elevated storyteller.